architecture, interior design, color design Judith van Vliet architecture, interior design, color design Judith van Vliet

#ElLenguajeDelColor: Historia del negro: sobrio y expresivo, magnético y estructural.

Historia del negro: sobrio y expresivo, magnético y estructural. El negro emociona, despierta la curiosidad, transmite elegancia, pero también orden. En esta entrega de #ElLenguajeDelColor, la diseñadora de color Judith van Vliet desvela los matices del más complejo de los colores.

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architecture, interior design, color design Judith van Vliet architecture, interior design, color design Judith van Vliet

#ElLenguajeDelColor: El púrpura y su uso en diseño: un color sofisticado y dramático

El color del espectáculo y de la sombra. Tradicionalmente asociado con la realeza, el lujo y la espiritualidad, el púrpura ha cobrado nueva vida en el diseño contemporáneo gracias a su capacidad para crear ambientes sofisticados, introspectivos o audaces. En esta entrega de #ElLenguajeDelColor, la diseñadora de color Judith van Vliet desvela sus matices.

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architecture, interior design, color design Judith van Vliet architecture, interior design, color design Judith van Vliet

#ElLenguajeDelColor: El rojo, historia de un color provocativo

No hay forma de escapar a los efectos del rojo. Aumenta nuestro pulso, fuerza, presión sanguínea y provoca un subidón de adrenalina. Un color tan potente requiere una aplicación cuidadosa en los espacios, pero, cuando se usa correctamente, deja un profundo efecto. En esta entrega de #ElLenguajeDelColor, la diseñadora de color Judith van Vliet desvela sus matices.

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AI, color design, color psychology, podcast Judith van Vliet AI, color design, color psychology, podcast Judith van Vliet

Is AI changing the psychology of color?

AI is impacting colors in branding, but how does this affect creativity and design?

In this episode of Simply Briefed, we chat with Judith van Vliet, color expert and founder of The Color Authority, about the powerful role color selection plays on branding and AI’s influence in it. Judith shares insights into the emotional and cultural impact of color, the future of AI-driven design, and how human creativity interacts with artificial intelligence.

Key topics we cover:

  • The intersection of AI and color psychology in branding

  • How AI is changing the way we perceive and select color

  • The emotional and cultural significance of color in design

🎧 Tune in now to explore the future of color and design powered by AI!

Follow Simply Briefed for more insights. Subscribe on Spotify, connect on LinkedIn, and join the conversation.

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color design, interior design, sustainability Judith van Vliet color design, interior design, sustainability Judith van Vliet

Have Trends become outdated? 

Have trends become outdated? 

Judith Van Vliet on trends and colors in the flooring sector

Have trends become outdated or are they still an indispensable guide in the flooring sector? During the fourth edition of the Flanders Flooring Days, color expert Judith Van Vliet reveals  how flooring manufacturers can respond to trends intelligently. Instead of blindly following trends, she explains how to leverage the right ones to inspire and persuade consumers.

The fourth edition of Flanders Flooring Days is set to take place from 2 to 5 June 2025. European manufacturers, along with international retailers, wholesalers, and specifiers, convene at The Hub in Kortrijk Xpo for one of Europe’s largest networking events in the hard and soft flooring, textile floor covering, and finishing industries. Judith Van Vliet will also be present to share her insights on the latest trends in the flooring sector.

Timeless designs triumph over fleeting trends

Color expert Judith Van Vliet of The Color Authority challenges the longevity of fleeting trends. According to her, the future lies in personalized design and the psychology of colors. "How do we feel in a space? What meaning lies behind a color, and how can we use it to enhance our well-being? These are questions at the core of interior and product design," she explains. She notes that trend reports are increasingly giving prominence to classics, such as neutral tones and warm earthy tones. This highlights the lasting appeal of timeless designs.

The flooring sector remains unaffected by trends

Are trends then a thing of the past? No, not at all. With minor interior changes, such as paint, they remain relevant. However, with larger purchases like flooring, consumers are increasingly making choices based on long-term factors: is the flooring sustainably produced? Will it stand the test of time? Will I grow tired of it too soon? And how easy is it to maintain? And let's be honest, it's exhausting to constantly keep up with the latest trends. "It creates stress, so customers prefer to select their own style rather than a trendy color that will be out of fashion in a few months," Judith explains.

Sustainability as an enduring "trend"

In addition to neutral colors, Judith also embraces a trend that remains steadfast: sustainability. "Although you can't really call that a trend anymore. Sustainability is here to stay," she notes. Recycled materials have become so ingrained in design that they are here to stay as well. Still, you can't simply replace traditional ingredients with alternatives. Those working with recycled products have no control over the source material, which results in a varied color palette. Van Vliet encourages embracing this variability and making the most of it.

The power of nostalgia

In addition to sustainability, nostalgia continues to be a powerful source of inspiration in 2025, just as it has been in previous years. In times of uncertainty, we often seek stability in the past and our own heritage. Judith hopes this trend will break the uniformity of globalized fashion, where everything starts to feel the same everywhere. "This opens the door to greater cultural diversity and the opportunity to weave our personal stories and styles into design," she concludes.

Want to find out more about the latest flooring trends? Judith Van Vliet shares her insights on Wednesday 4 June 2025, during the upcoming edition of Flanders Flooring Days at Kortrijk Xpo.

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interior design, hospitality, retail, color design, sustainability Judith van Vliet interior design, hospitality, retail, color design, sustainability Judith van Vliet

What does colour mean for your products?

In addition to networking, Flanders Flooring Days is all about new information and inspiration, both from the companies participating and through seminars. Colour authority Judith Van Vliet will be returning for next year’s event. Don’t expect her to simply name a trending colour, give a couple of generic tips and leave it at that. Judith is passionate about colours, what they mean to people and how they work with different materials. Sustainability, culture, psychology and taste all combined in a single colour philosophy. Don't miss her seminar at the fourth edition of Flanders Flooring Days.

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