S6E05 Trend Curation with Cécile Poignant

Cécile says:

“I see two things happening in color in the future. More companies are focusing on other ways to dye that is not through a chemical process but through for example plant-based dye. Another is to use color to express our emotion, where I see the merge of neuro and aesthetic.”

This episode is filled with information on intentional trends within a variety of industries yet with a special focus on the culinary industry. Cécile talks to us about how the the trend forecasting industry has changed with the current speed of information reaching us and how this has resulted more in trend provocation whereas there is a great need for trend curation to truly help out businesses in finding answers in a difficult economical climate. 

Cécile Poignant is French, born and raised in Paris. She is a futurist specializing in contemporary lifestyles for the past 35 years. Her expertise lies in detecting weak signals and connecting the dots to anticipate major future shifts. She has worked with international brands such as Nissan, Swatch, Philips, L’Oréal, and P&G. Always on the lookout, she observes and deciphers emerging needs and evolving behaviors. 

Cécile is also actively involved in international conferences and frequently conducts workshops for professionals. She loves teaching and sharing her insights at various institutions, including IFM, ENSAD, and the American University of Paris.

Her greatest passion is curiosity—she is constantly seeking to better understand the world around her. You’ll often find her sipping an excellent Japanese green tea, savoring high-quality dark chocolate, or immersed in a book. Nature is her ultimate source of rejuvenation; in another life, she might have been a landscape designer.