S7E04 The Milan Edit with The Forecast Club
“There’s a noticeable shift away from a purely Eurocentric perspective. You can see that design is increasingly addressing and reflecting other markets, other cultures, and different expectations. Overall, Milan right now feels like a mix of escapism and polarization. On one hand, there’s this dreamlike, almost surreal aesthetic. On the other, there are clear tensions in terms of accessibility, relevance, and direction.”
In this episode, the Forecast Club comes together to unpack what really stood out at Milan Design Week 2026. Moving beyond the hype, they share honest reflections on shifting aesthetics, the rise of multi-sensory experiences, and the growing divide between design for the few and design for the many. From material-driven color stories to questions around relevance, affordability, and authenticity, this conversation offers a sharp, insider perspective on where design is heading next.
The Forecast Club is a global collective of leading, award-winning trend experts, one from each country. While each member operates independently, they collaborate periodically on exclusive projects known as “Drops.” This podcast episode features the following team members:
Alina Schartner, based in Austria, is an internationally recognised colour and interior design consultant, trend forecaster, and designer. She creates purposeful strategies, concepts, and collections for major brands. Her futures-focused approach, rooted in longevity, balances relevance, emotional and functional value, profitability, and sustainability. Alongside bespoke services, Alina shares her insights through keynotes, workshops, webinars, trend reports, and expert panels. Since 2021, she has also been the brand ambassador for RAL COLOURS, promoting colour literacy worldwide.
Stefan ”Trendstefan” Nilsson, based in Sweden, is one of Sweden’s and Scandinavia’s most influential trend experts. Constantly on foot, he visits fairs and world cities to scout the latest in design, lifestyle, sustainability, retail and hospitality. He looks for new colours, shapes and objects, but the main driver is to try to analyse new demands regardless of if they are for Gen Z or regular men on the street. These insights are shared in various magazines and at seminars all over the world. He is a regular contributor to magazines like Elle Decoration, Residence, Plaza as well as morning shows on TV and radio. Trendstefan runs his own digital platform Trendstefan.se since 2006 and the trend seminar “Stora Trenddagen” since 2011. On the side he curates exhibitions both at fairs, museums and how own mobile exhibition platform Designgalleriet. Swedish magazine Rum have listed Trendstefan as one of the most influential people in architecture and design in Sweden. Trendstefan is also the founder of The Forecast Club.
Susanna Björklund, based in Finland, is a futures thinker, trend analyst, journalist and a designer. As a Senior Lecturer she teaches emerging talents at LAB Institute of Design, LAB University of Applied Sciences. Susanna is also an international speaker and moderator for panel discussions. Susanna is known for curating and producing SIGNALS, the official trend exhibition of Habitare, the interior fair of Helsinki, 2015-2022, linking visual and societal trends. Her passion is design and to look for changes in everything around us, to analyze and cluster those signals into thinking where the futures might be heading. Societal shifts, design for the planet and changes in consumer behaviour as well as in values are interesting ingredients for her work.
