An inspiring podcast on everything you need to know about color!
This April podcast will be of course focussing on Milan Design Week as The Forecast Club travels to the city of design to spot what is new, noteworthy and trending. Launching April 28th!
S7E02 Beyond Trend Stuffification with Louise Byg Kongsholm
Louise Byg Kongsholm explains in this episode that companies must navigate "trend stuffification" by distinguishing between short-term noise and long-term strategic patterns that address fundamental human needs. She advocates for life stage segmentation over traditional demographics and warns that AI should be treated as a tool rather than a business strategy to protect the essential human "creative spark".
Louise Byg Kongsholm is CEO of pej gruppen – scandinavian trend institute, a company with more than 50 years of experience in decoding trends and making them actionable for Scandinavian companies.
She works as a trend researcher, author, speaker and advisor across Scandinavia. She is also editor-in-chief of three professional magazines and has written several books on topics such as trend sociology, the future of retail, life stage segmentation and creativity. She is known for translating complex societal and cultural shifts into clear strategic insight.
Her work centres on zeitgeist analysis, megatrends and consumer behaviour, with a strong focus on how uncertainty, values and cultural change shape markets and everyday decision-making. Rather than treating trends as isolated phenomena, she analyses patterns, signals and underlying drivers. From this perspective, colour is not a discipline in itself, but a visible expression of deeper cultural moods and collective states of mind.
S6E10 Biomimicry Futures with Geraldine Wharry
Geraldine Wharry is one of the world's leading Fashion Futurists. As a Regenerative Futures Architect, she helps partners decode emergence and implement change, whilst adopting strategies leveraging creative, systemic and environmental imperatives.
Trusted by organisations ranging from Nike, Samsung, Afterpay, Christian Dior to Seymour Powell, Geraldine's blend of strategic, regenerative and creative foresight has been applied across fashion, beauty, technology, sustainability, culture, media, gaming, the arts, health, travel and industrial design. Geraldine is also a regular speaker on stages ranging from SXSW to the Adidas global headquarters.
Her views on a future of fashion that stands at the crossroads of Tech, Purpose and Sustainability are regularly featured on the BBC, Vogue, The Financial Times, BoF and other international press publications. She writes about strategic futures for Dazed Beauty and in her monthly column 'Tomorrow' for Spur Magazine in Japan.
Questioning established future foresight methods and innovation implementation problems, by applying regenerative futures thinking and Biomimicry, has been a running thread in Geraldine's practice and the school community hybrid she founded, Trend Atelier. She is a regular guest lecturer at leading universities in Europe.
As a Fellow of the Royal Society for the Arts and a member of the United Nations' Conscious Fashion & Lifestyle network, Geraldine Wharry's mission is to inspire leaders, industries and people to enact visionary futures, for the greater good of the people and planet.
“Excellent series about color. It’s a complex topic and Judith approaches it from a variety of angles with her guests. Always entertaining and insightful. I look forward to listening to each episode and learning something new about color and the visionaries in the color world.”
— Review Apple Podcast