S6E09 Modular Color with Sofia Ilmonen

Sofia states:

“If I would just need to choose one colour, it would be definitely pink. And I mean, that type of, like, it's not. It's not baby pink. It's this quite bright, if you can think about flamingo, that type of pink, That's maybe true both for myself and for my brand. I think pink has so much power. It's kind of like being confident without being aggressive type of thing. And I think it's optimistic, it's quite energetic, playful.”

This first autumn podcast episode features Finnish fashion designer Sofia Ilmonen, who discusses her approach to creating modular, transformable garments that can be reshaped and reassembled like building blocks. Ilmonen details how her use of simple square or rectangular modules contributes to her sustainability goals. She also explains her focus on "sizeless" garments aiming to increase longevity by addressing the poor fit, which she identifies as one of the biggest reasons for discarding clothing. 

Sofia Ilmonen is a fashion designer whose work centres on modular, transformable clothing that merges sustainability with innovative garment design. At the core of her concept is adaptability — both in silhouette and size — with the aim of promoting a more responsible and inclusive fashion culture. The modular approach extends garment lifespans by allowing pieces to be reassembled and reshaped endlessly.

All garments are built from square-shaped modules, a form that not only follows zero-waste cutting principles but also embodies the idea of continuous design. Each module is compatible with any part of a garment and is joined using a unique system of specially designed 3D-printed buttons. This enables infinite transformations without sewing and makes the garments sizeless, adaptable to many body shapes and styles.

Sofia’s work has been presented in international exhibitions and featured in publications such as British and Scandinavian Vogue. Her Aalto University thesis was recognized with the Marimekko Award and the Finnish Textile and Fashion Prize, and she received the prestigious Mercedes-Benz Sustainability Prize at the Festival de Hyères. Her modular collections have also been showcased at Berlin and Copenhagen Fashion Weeks.

Before founding her own label, Sofia worked extensively in London in roles ranging from seamstress and creative pattern cutter to designer. Her three years at Alexander McQueen, immersed in the world of high fashion and craftsmanship, left a profound influence on her design philosophy and continue to shape her practice today.