Color Flows Through Us - SPUR Magazine
“You can’t separate wellbeing, emotions from colour psychology. Take yellow - it connects to intuition and critical thinking through the amygdala, and through our third eye chakra to our gut feeling. Designers totally get this intuitive aspect. For marketing managers, because it’s intangible, it’s more challenging, so I often back-up with market data.”
As we explore wellbeing in 2025, I sat down with colour visionary Judith van Vliet, founder of The Color Authority . She is more than a colour expert—she's a catalyst for transformation. Through her podcast, consulting, workshops and Color Marketing Group leadership, she shapes the colour narratives for leading brands by unlocking colour's deep social, psychological and emotional powers.
By Geraldine Wharry