An inspiring podcast on everything you need to know about color!
Geraldine Wharry will join TCA’s podcast this November to talk about her vision on biomimicry. Stay tuned for more!
The Sweet Side of Color with Ramon Morató
Ramon is the first person on my podcast who is not a color expert or a designer, yet his creativity in the world of chocolate and pastry is highly inspiring. He will teach us how he uses color in his daily life, where he finds inspiration for his creations and what food trends he sees coming. We will discuss the challenges of colouring food naturally in a world that requires healthy food yet still wants to indulge. How can color innovate a bonbon, how is the world of desserts changing through our past experiences and what are important life lessons for young chefs out there?
Born in Manlleu, Barcelona into a family with no connections whatsoever to the world of confectionery, after completing his studies, Ramon Morató began his training in a number of different establishments.
He combined his studies with numerous courses offered at the school of the Barcelona Provincial Confectioners’ Association. During a period of stages at several of the best Spanish confectioners, he also went to important schools and technical centers such as ZDS Solingen, Germany and the Richard Conseil School in Lyon, France.
As the result of these years of work, his experience and his ongoing desire for innovation, he published “RAMON MORATO Chocolate”, which won the Best Cookbook in the World on the subject of Chocolate in 2007 at the distinguished Gourmand World Cookbook Awards.
More recently, in December 2016 he published the book “Four in One” together with chefs Raul Bernal, Josep Maria Ribé and Miquel Guarro, on the occasion of the celebration of the 20th anniversary of the Chocolate Academy in Barcelona.
The possibility of connecting with many professionals in different fields gave him ample knowledge of the sector and helped him to realize his passion for teaching, researching and creating products related with the world of confectionery.
In recent years, this has brought him to teach courses, seminars and conferences all over the world, as well as special endeavors such as a collaboration project with Harvard University through the Alicia Foundation.
Currently he is Creative Director for the Cacao Barry brand.
The Language of Color with Karl Johan Bertilsson
Karl Johan Bertilsson is an intriguing person as you will hear, a great storyteller as he brings us along his journey towards color from a scientific point of view to the psychologic part of color as we will touch upon the topic of color semiotics. He will explain how one can communicate in color, how we may connect to others through color and use color as a an important message. Karl will highlight the fascinating differences in color perception between the European, Latin American, Russian and Chinese market. Teaching color is his true purpose and this comes forward very clearly in our chat.
Karl originally studied Applied Linguistics and he ran his own language school in Mexico for 11 years. In 1997 he moved back to Sweden and switched to the color language of NCS, becoming responsible for establishing NCS world wide. Since 1997, his full focus has been to support different Industries, the Architect and Design Community and Universities with color solutions.
His first Color Trend work shop was with CMG in 2007 in Buenos Aires, Argentina and since then he has worked continuously with colour trends globally, responsible for the NCS colour trends.
In 2016 he established his own design company MRKRL AB, offering design solutions of interiors, products and branding where the aesthetics, the function and meaning of colour always have a central function. His clients are mainly based in China, Europe and Russia. All of this while still consulting for NCS Colour AB as a Creative Director.
Exploring Color Cycles with Montaha Hidefi
Montaha will shed a light on her international background and how this has influenced her color career and the many color differences and influences among the regions in the world. She has been tracking color cycles from the early 2000's to better predict future trends and will highlight an interesting cycle that she has seen comeback in this year. Being part of Color Marketing Group and working on the Executive Committee as VP of Color Forecasting is what kept her going in these restrictive times, as she explains the importance of being part of a color tribe and its network.
Montaha Hidefi is a Canada-based, internationally celebrated color archeologist, writer, and public speaker. As a Color Archeologist her role involves examining and observing the past tendencies, to understand the present trends and interpret the future color forecast for business purposes.
With an extensive background in the coatings industry, color forecasting, marketing strategy and international business, she established color forecast palettes and color trend books concepts for many companies around the world.
Montaha lectured about color and trends virtually and in-person in countless trade shows, conferences, and universities, and conducted workshops on color around the world.
She participated and contributed as color forecasting panelist on many global organization committees such as the Mix Magazine, MoOD Textiles Trend Book, and Dutch Design Trend Book. Her articles on color and trends were published in trade publications such as Door Security and Safety, PCI Magazine, Powder Coating, Powder Coated Tough, Product Finishing, Rugs News andDesign, Retail Environment, and PPCJ.
Montaha is the author of Groping for Truth – My Uphill Struggle for Respect (2018), The Role of Color in Design (2019), and co-author of Colour Design: Theories and Applications (2012, and 2017).
She currently serves as VP Color Forecasting at Color Marketing Group.
Brazilian Color Fascination with Patricia Fecci
Patricia brings us on a journey through her professional life in the world of decorative paint in a very specific market, Brazil. What colors define the Brazilians, how do they decorate their homes and what color trends can we expect for Latin America in the next years. She will reveal the Sherwin Williams Company trend research methodology and the importance of collaboration when working on color palettes and harmonisation processes. Although its many difficulties, Brazilians continue to shine and the Patricia her energy during this talk reflects that.
Patrícia Fecci works as Color Marketing and Design Services Manager of the Sherwin-Williams Company in Brazil, one of the largest paint manufacturers and distributors in the world. She is responsible for all color support to company-owned stores, dealers, home centers and assists with color systems, country-specific color palettes, design trends, color merchandising, training and new business development. She is part of the Sherwin-Williams Global Color Forecast Team that tracks and forecasts color trends and design influences for the coatings industry, creating and giving color presentations to architects and designers.
Patrícia is member of the Color Marketing Group Association and Vice-President of PROCOR Brasil Association.
“Excellent series about color. It’s a complex topic and Judith approaches it from a variety of angles with her guests. Always entertaining and insightful. I look forward to listening to each episode and learning something new about color and the visionaries in the color world.”
— Review Apple Podcast