An inspiring podcast on everything you need to know about color!
Our first episode after the summer holidays is with landscape architect Kathryn Gustafson, Founder of Gustafson Porter + Bowman. She knows how to create magic.. stay tuned….live end of September!
Shining your Light with Judith van Vliet
This is quite the unusual podcast for me.. as for the first time I am being interviewed myself by Keith Recker who beseeched, almost begged me to let the TCA fans get to know me better by turning the tables and allowing myself to be the interviewee. This fun conversation gives some insights into the mysterious world of color forecasting and its future, how you may identify color for clients and their brand but most importantly, what color can do for you on a personal level once you learn how to work with it. Color is life, color is emotion and above all, it is power.
Judith was born in 1981 in the countryside of The Netherlands. She moved to the urban environment of The Hague for her studies at the age of 17. At 28, when she moved to Milan, she fulfilled a lifelong dream of living in Italy. She still lives there, a participant in the vibrant unfolding of color and design-thinking in one of the world’s creativity capitols.
Her initial dive into color came in her first job as Product Planning Specialist at Kawasaki Motors, where she was the only European and the only woman on Kawasaki’s Japan-based design team. Later, she served as Senior Color Designer at Avient ColorWorks, which designs innovative and increasingly sustainable polymer-based colorants to the manufacturing sector and was Creative Director of ColorForward, a global color forecasting guide. These positions allowed her to travel the world to present social and consumer color intelligence to cross-industry professionals, designers and marketers.
Today she is captain of her own ship as founder and color intelligence provider at The Color Authority. She’s also vice president of membership of the Color Marketing Group, where she’s been very active for over fifteen years in positions including president and member of the executive committee.
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Global Color Visions with Sara Forsmark
In this candid conversation I will talk with Sara Forsmark about the great challenges of creating a global color vision for the sports performance brand Adidas. How does she incorporate topics such as sustainability and inclusivity in her colourful work? Print and pattern is key in the world of apparel and footwear, how are they materialised in color visions? Sara is a fervent color advocate but even more so when it comes to debunking color perceptions and concepts, let's listen which ones nerve her the most.
Sara Forsmark is a creative who navigates and transforms the complex world of color into future forward color concepts and visions.
For Sara, color is beauty and currency; for life, humanity, design, brands and business. With color at the core, her ambition is to be a strong voice for color by creating awareness of all its qualities; as a creator of aesthetic experiences, to shaping meaningful connections between brand, culture and its audiences, and beyond.
With a big picture view, she contextualises worldly movements and growing disruptive shifts into brand relevant color insights and content; and fuses creativity with science; to craft, drive and lead way for new authentic and purposeful color expressions and stories; that speaks brand, debunks aesthetic norms and provokes emotion towards a better and different tomorrow.
Her work experiences span across a diverse range of categories and brands, a journey that started at agencies creating CMF designs for clients as LG, Hewlett-Packard and Bowers & Wilkins, before moving into the world of sports, shaping and steering brand global creative visions for color at adidas. A color design role she currently holds in the adidas Global Creative Direction team.
Sharing the Love for Color with Peggy Van Allen
An educational talk with Peggy on how she observes human behavior and translates changes in her surroundings to color palettes, the importance of sharing knowledge in the field of color and design to inspire others, how you communicate color digitally in current times with clients, how being President of Color Marketing Group impacted her professional career and network and how her view on the importance of philanthropy in multiple areas.
Peggy Van Allen is a designer and color anthropologist with a background in graphic design and experience in trend research, visual merchandising, and palette development. Her unique skillset allows her to visually communicate the complexities of color in a way that is both inspirational and educational. Peggy has a firm understanding that trend forecasting is integral to the success of design and color palette development.
Peggy has been an active member of Color Marketing Group (CMG) for over 20 years. She has served on numerous committees, facilitated workshops, and served two terms on the Board of Directors. Following two years as Vice-President of Color Forecasting, Peggy was appointed as CMG’s 2020-2022 President.
Color Marketing Group, a not-for-profit, international association of color design professionals, is a forum for the exchange of all things color. Members represent a broad spectrum of designers, marketers, color scientists, consultants, educators, and artists.
As a color anthropologist, Peggy studies human behavior in order to understand the why, what and when of a target consumer’s color preferences. Corporate clients, in the home products industry, utilize Van Allen’s color expertise on projects ranging from large-scale paint color displays to smaller color line updates, and material color offerings such as building sheets, grout, and roofing.
“Excellent series about color. It’s a complex topic and Judith approaches it from a variety of angles with her guests. Always entertaining and insightful. I look forward to listening to each episode and learning something new about color and the visionaries in the color world.”
— Review Apple Podcast