An inspiring podcast on everything you need to know about color!
Our next podcast is with Ramy Elnagar on his holistic approach to human health to address our emotional, psychological, spiritual and physical wellbeing through what he calls “experience as medicine.” intentional design. Out March 31st!
S7E02 Beyond Trend Stuffification with Louise Byg Kongsholm
Louise Byg Kongsholm explains in this episode that companies must navigate "trend stuffification" by distinguishing between short-term noise and long-term strategic patterns that address fundamental human needs. She advocates for life stage segmentation over traditional demographics and warns that AI should be treated as a tool rather than a business strategy to protect the essential human "creative spark".
Louise Byg Kongsholm is CEO of pej gruppen – scandinavian trend institute, a company with more than 50 years of experience in decoding trends and making them actionable for Scandinavian companies.
She works as a trend researcher, author, speaker and advisor across Scandinavia. She is also editor-in-chief of three professional magazines and has written several books on topics such as trend sociology, the future of retail, life stage segmentation and creativity. She is known for translating complex societal and cultural shifts into clear strategic insight.
Her work centres on zeitgeist analysis, megatrends and consumer behaviour, with a strong focus on how uncertainty, values and cultural change shape markets and everyday decision-making. Rather than treating trends as isolated phenomena, she analyses patterns, signals and underlying drivers. From this perspective, colour is not a discipline in itself, but a visible expression of deeper cultural moods and collective states of mind.
The Future of Color Forecasting with Leslie Harrington
When color-minded come together you have great conversations, proof again is my episode with Leslie Harrington. Leslie talks color strategy like very few and explains the major pitfalls in selecting color. She believes the future of color forecasting lays in data to validate intuitively made color choices. How will AI influence the jobs of color professionals and how can the two sit side by side? Listen to this intriguing color talk now!
Leslie Harrington Ph.D is the Co-founder of HueData, a color intelligence company, and the Executive Director of The Color Association of the United States, a color trend agency since 1915 specialising in Fashion and Interiors/Environments. She currently is on the Executive Committee of AIC, a professional member of ISCC, is a professional member of ASID - American Society of Interior Designers. Leslie is the current President of AIC - International Color Association. Leslie has worked in the area of color strategy and color marketing over a 25+ year for companies such as Benjamin Moore and has been published and quotes in numerous publications such as The New York Times, The Chicago Tribune, The New Yorker, Oprah Magazine and aired on Dr Oz Show, CBS’s Live it Up with Ali & Jack, ABC's Good Morning America and many more.
“Excellent series about color. It’s a complex topic and Judith approaches it from a variety of angles with her guests. Always entertaining and insightful. I look forward to listening to each episode and learning something new about color and the visionaries in the color world.”
— Review Apple Podcast